Issue 33 December 2010
Once again, the goose is getting fat and the sensory overload that is the Christmas advert season steps up a gear. It offends me. Big businesses know this is the time of year when you are most likely to make ill-advised, impulse purchases of things you know you don’t need, or cave in to the pestering of an excitable child dreaming of something pricey. Like most advertising strategies, it is cynical and transparent but undeniably effective.
You might call me the Grinch, but I’m a little more constructive than that hairy green present thief, because I have some practical advice for you. I said the same thing last year, but it bears repeating: try and buy your presents, decorations and food from Sheffield traders. Rent a Christmas tree from Heeley City Farm. Buy your meat from Roneys. Stock up on festive spirit at the Dram Shop. Pick up presents from the Old Sweet Shop, Rare and Racy or Record Collector. Granted, it will take more work on your part, but the rewards for you and those around you are obvious – higher quality products from real people. Not Myleene fucking Klass. Live within your budget and don’t let your Christmas be an M&S wet dream.
Peace on earth and all that jazz.