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Project Sandstorm / Now Then 10 Mix

by Now Then Sheffield

Budding entrepreneurs and industry tycoons have been given a once-in-a-lifetime opportunity to invest in nothing less than the future of music. Have you often wondered why no product on the market combines the towering wall-of-sound of late-90s commercial trance with the unrelenting ferocity of a Saharan sandstorm? Get your wallet primed, because Alex Noble of Chin Stroke Research & Development is set to explain Project Sandstorm.

What is Project Sandstorm all about?

Project Sandstorm is a fully-functioning sandstorm detection system that plays Darude's 1999 eurodance hit when wind speed and dust particle density reach dangerous levels. We plan to install the device in the Gobi Desert and make a documentary telling the story of how we got it there.

Is there a serious point behind all this?

The project is a piece of satire that aims to ridicule the paltry attempts at combating climate change through gimmicks, however well-meaning, as well as pushing the Darude ‘Sandstorm’ meme to its technical and geographical limit.

What do you get for your investment?

We're offering exclusive pre-release downloads of the film, t-shirts, the opportunity to have your name engraved on the sandstorm detector, vials of Gobi Desert sand, fully-operational sandstorm detectors and more.

Is Darude himself aware of all this?

Darude has been notified on Twitter, but as yet we are still awaiting a response. We don't blame him though. He is probably very busy playing gigs and making sure that everyone in the world has definitely heard ‘Sandstorm’.

Sam Gregory

At the time of writing, Alex has raised £1,263 of his £5,000 goal. You can invest in Project Sandstorm at


Did we mention it's Now Then's tenth birthday this year? Well, it is, and to celebrate we are spotlighting ten 'things' that sum up the magazine and its parent company, Opus, through to the end of 2018.

A few years back we launched a monthly music mix series, gathering the great and the good to contribute eclectic and exciting mixes of their favourite tracks. Some are silly, some are super serious - all are fantastic, and provide us with ample background music in the Opus office.

This month, we plan to re-launch each of the 30 mixes on social media across 30 days, with a new Now Then 10 mix uploaded and released into the wild as well. Our aim is to throw in tracks from every year of Now Then's existence since 2008.

We'll be revisiting the local, national and international artists we've shouted about in interviews, reviews and previews, bringing together a mix that tries to do justice to the musical journey that Now Then's music section has been on over the last decade. We're not sure if you remember 2008, but the music scene in Sheffield, and the wider industry, looked and sounded a bit different, so we're anticipating some blasts from the past and a heady dose of nostalgia.

Stay tuned to our social media accounts throughout June or navigate to for hours of entertainment.

Sam Walby

by Now Then Sheffield

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