Careers advice
Let’s imagine, for a moment, smoking is an animal. What kind of animal will it be?
Something violent and endangered, I think. A bizarre evolutionary
offshoot, e.g.:
- an electric eel with venomous fangs and the mane of a lion;
- a black rhino with the limbs of a newt.
Now, let’s suppose it has taken your tongue in its black lips and pulled
until you’re screaming on the floor, your mouth a bloody mess.
Why? Who knows. Perhaps it needs tongues for its children.
Next, let’s assign the tongue its standard symbolism: speech, language,
the power of expression.
And, let’s not forget, the tongue has a sexual connotation.
When smoking feeds your tongue to its children, how will you react?
What will it be robbing you of?
This is how it feels to work in advertising.
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